Project profiles

Client:
Molson Canada, Western Canada. Molson is the 13th largest brewery in the world, with operations in Canada, United States and Brazil.

Consulting Services:
Strategic marketing, facilitation, organizational design

Synopsis:
Fourth Wave led an organizational redesign process for Molson Breweries - Western Canada. Working with the Vice-President of Sales, Fourth Wave created new sales territories based on a strategic marketing analysis; defined new competencies, positions and relationships; as well as outlined other structural and system changes.

Back