Project profiles

Client:
Nova Scotia Community College - Oil and Gas Sector. The mission of the Nova Scotia Community College is to "build Nova Scotia's economy and quality of life through education and innovation".

Consulting Services:
Feasibility Study, including demand and supply analysis.

Synopsis:
The objective of the feasibility study was to determine if a new business initiative, the creation of a world class Safety Training Centre, was justified by market demand and to suggest possible alternatives. A strategic marketing approach was used which entailed defining the market and the market demand; assessing the competitive environment and determining strategic positioning. The goal of the feasibility study is to provide NSCC management with the information they needed to make informed and strategic decisions regarding the Training Centre's future.

The project involved extensive consultation with the offshore oil and gas industry including in-depth consultation with the upstream and midstream oil and gas industry in Atlantic Canada, as well as scoping out the regulatory requirements, international supply and competition and related trends.

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