Project profiles

Client:
Parks Canada ~ Heritage Presentation and Public Education

Consulting Services:
Comprehensive marketing strategy development, bilingual facilitation

Synopsis:
Fourth Wave worked with Parks Canada heritage presentation and marketing managers to develop a co-ordinated marketing strategy to leverage the rapidly growing cruise itinerary in Nova Scotia, Newfoundland and Labrador, Prince Edward Island and Quebec. The project included setting direction for product development, capacity building, strategic relationship management, and streamlined sales efforts.

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